The Alliance to End Plastic Waste
Digital Brand Playbook

The Alliance to End Plastic Waste is a coalition dedicated to helping to eliminate plastic waste in the environment. Bringing together some of the biggest producers of plastic, users and recyclers, The Alliance is working to solve the global challenge of plastic in the environment, while promoting solutions for reusing and recycling plastic products.

My agency hosted a large, multi-company digital summit in January 2020 to educate Alliance member companies on the direction of content and storytelling for the upcoming year. In preparation for the event, I created a digital brand playbook to support the team as they showcased Weber's work and the digital strategy and vision for The Alliance moving forward. Below are some select pages from the playbook. 

National Geographic Print Ad

The Alliance's efforts include multiple partnerships with organizations around the globe to help eliminate plastic waste and build foundations for recycling in underserved communities. One of these partnerships is with Project STOP, which helps cities design and implement waste management systems to not only benefit the communities but also keep plastic waste out of the environment. This National Geographic ad was designed to promote this partnership and the important work of these organizations.

Lane Zero

We all have a project that ended too soon...I really wish our team could've brought this one to fruition:


The Alliance's mission is to end plastic waste in our environment - or in other words, get it down to zero. With the 2020 summer Olympics on the horizon, we want to place ads during swimming and track events. The Alliance would sponsor the buffer lanes in the pool and on the track as “Lane 0.”


These lanes are an established “Lane 0” that is kept open during all swimming events and track events - creating a prime space to highlight the Alliance’s mission to achieve zero plastic waste in the environment.