The Alliance to End Plastic Waste
Digital Brand Playbook

The Alliance to End Plastic Waste is a coalition dedicated to helping to eliminate plastic waste in the environment. Bringing together some of the biggest producers of plastic, users and recyclers, The Alliance is working to solve the global challenge of plastic in the environment, while promoting solutions for reusing and recycling plastic products.

My agency hosted a large, multi-company digital summit in January 2020 to educate Alliance member companies on the direction of content and storytelling for the upcoming year. In preparation for the event, I created a digital brand playbook to support the team as they showcased Weber's work and the digital strategy and vision for The Alliance moving forward. Below are some select pages from the playbook. 

National Geographic Print Ad

The Alliance's efforts include multiple partnerships with organizations around the globe to help eliminate plastic waste and build foundations for recycling in underserved communities. One of these partnerships is with Project STOP, which helps cities design and implement waste management systems to not only benefit the communities but also keep plastic waste out of the environment. This National Geographic ad was designed to promote this partnership and the important work of these organziations.

© 2020 by Madison Stevens.