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Cannes Young Lions

Fortnite X Leukemia & Lymphoma Society

For the 2022 Cannes Young Lions competition, the Leukemia & Lymphoma Society turned to the gaming community to raise awareness and donations for blood cancer research. Winning silver was our Battle for Blood campaign, which flipped the gaming world upside down every 3 minutes – the same way a positive blood cancer diagnosis does.

Copywriting Partner: Anna Kennedy

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