By tapping into our customers’ lives and capturing their stories, we highlighted the relatability of Real People with Real Plans. Our team traveled across the country to film six testimonials in just three weeks—navigating production hiccups, wardrobe changes, and a few tired kids along the way. In the end, we created a campaign that showcased how real customers use their coverage, contributing to yet another record year of enrollments.

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Oversight: Amy Leonardi, Christine Fitzsimons
Production Lead: Casey Mooney
Art & Design: Maddie Stevens, Brian Probus, Casey Coulter, Abbey Hansen
Copy: Anna Kennedy