Healthcare.gov :
The Centers for Medicare & Medicaid Services

By tapping into our customers’ lives and capturing their stories we showed the relatability of Real People with Real Plans. Our team travelled across the country to shoot six testimonials in just three weeks - navigating production roadblocks, wardrobe changes and some tired children. In the end, we were able to show how customers used their plans and hit another record year of enrollments.

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Oversight: Amy Leonardi, Christine Fitzsimons

Production Lead: Casey Mooney

Art & Design: Maddie Stevens, Brian Probus, Casey Coulter, Abbey Hansen

Copy: Anna Kennedy