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Shatterproof is a national nonprofit organization dedicated to reversing the addiction crisis in the United States.
UNSHAME is a campaign from Shatterproof to help states destigmatize substance use disorder by sharing the stories of people in recovery. By learning their stories, we come to understand that substance use disorder is something that can affect any of us and that no one should struggle with it alone.These branding guidelines are designed to help create state’s UNSHAME campaign and ensure coherence with UNSHAME campaigns in other states.
Art Direction: JP Bovie, Maddie Stevens
Copy: Tom Mangione
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