In the Press

Shatterproof is a national nonprofit organization dedicated to reversing the addiction crisis in the United States. As states across the country launched major public health campaigns designed to de-stigmatize substance use disorder, Shatterproof worked in partnership with state governments to develop localized content for the campaigns.

​

UNSHAME was born out of a need for a strong call to action, making clear that we must end the stigma and make it possible for people to seek the help and treatment they need. Through sharing stories of people in recovery, we come to understand that substance use disorder is something that can affect anyone - and no one should struggle alone.

We developed brand guidelines for UNSHAME including tone and voice, brand logos, typography, color palette, iconography and guidelines for using the UNSHAME brand in conjunction with state brands and the Shatterproof brand

​​
 

Art Direction: JP Bovie, Maddie Stevens

Copy: Tom Mangione

​

www.shatterproof.org/press

www.prnewswire.com