Shatterproof is a national nonprofit dedicated to reversing the addiction crisis in the United States. As states across the country launched large-scale public health efforts to de-stigmatize substance use disorder, Shatterproof partnered with them to create localized content that resonated with each community.

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UNSHAME emerged as a clear, urgent call to action: end the stigma so people can seek the help and treatment they deserve. By elevating real stories from people in recovery, the campaign underscored a simple truth—substance use disorder can affect anyone, and no one should have to struggle alone.

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Our team developed comprehensive brand guidelines for UNSHAME, including tone and voice, logos, typography, color palette, iconography, and usage guidance for integrating the UNSHAME brand with state partners and Shatterproof.

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Art Direction: JP Bovie, Maddie Stevens
Copy: Tom Mangione

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Press

• PR Newswire: Partnership to reduce healthcare stigma in California

• WRAL: UNSHAME campaign coverage

• NKY Tribune: Kentucky’s UNSHAME campaign showing promising results

• Shatterproof Press