The United States Postal Service
Mail. You know, that thing that people used to send before cell phones, email and social media took over as our main forms of communication? Against all odds, the USPS is still there delivering unsolicited ads, junk mail and the occasional birthday card from Grandma - to every mailbox in the nation.
They even have a social media presence! Below are a few of the campaigns my team has created for the USPS social accounts.
Every year the USPS releases stamps for philatelists and casual mail senders alike. The stamps range from celebrating historic events or people, to holidays and animals (both past and present).
The following are just a few of the simple and fun ways we showcased and promoted stamps in 2019 and early 2020.
19th Amendment Stamp
2020 marked the 100th anniversary of the passage of the 19th Amendment. To celebrate this moment in history, the USPS released a 19th Amendment stamp. While we were able to create a lot of exciting content round this release - not all of our ideas were brought to life. In addition to the social content we created, below is a brief description and images of a bigger activation ideas:
We want to create a campaign honoring the BIPOC suffragists that helped fight for women's right to vote. Black women/WOC have historically been left out of the narrative around the suffrage movement in the U.S., despite playing an integral role. And there is little documentation of their involvement and leadership in the movement.
The week of August 18th (the 100th anniversary of the ratification of the 19th amendment), we will announce our partnership with the Postal Museum (or National Women’s History Museum, Library of Congress) to track down and digitize letters and correspondence among black suffragists. Allowing us to tell the stories of the often unrecognized and forgotten black suffragettes.
Using the USPS’ handwriting recognition technology to translate the text and bring these letters to life in a digital exhibit.
If you send your mom a card for Mother's Day, a love note for Valentine's Day and thank you notes after the holidays - the Postal Service wants to help.
Our team created various content series and posts to promote USPS during these mail-related holidays, remind people of important dates and show how much we love mail.
The Shipping Game
For the B2B side of the USPS account, we created a board game to inform businesses why USPS is the best option when choosing a shipping provider.
Spoiler alert: The only way to win the game is to ship with USPS.
Our team developed, shot and cut these stop motion videos for the paid campaign to promote "no surcharges with USPS."